30 ways to promote your podcast & make connections

This is a method to help you grow your podcast audience, build real connections, and stay true to your voice.

In this 50-minute session, I'll walk you through 30 practical ways to organically share your podcast and connect with listeners—without the noise of traditional promotion methods like audiograms or SEO. These strategies are designed to spark conversations and create a loyal, engaged audience, all while keeping things authentic and manageable.

This will help you:

• Grow your podcast audience with authentic, connection-driven strategies
• Build lasting relationships with listeners who keep coming back for more
• Share your expertise and stories in a way that feels natural and engaging
• Increase your podcast’s visibility without relying on typical promotional tactics

You'll learn how to:

• Apply my unique listener engagement methods to your podcast
• Develop online content that draws in and retains your ideal audience
• Promote your podcast in a way that starts conversations rather than just broadcasting
• Turn casual listeners into loyal, engaged community members

How I developed this approach:

The strategies I’ll share in this session are based on my eight years of experience growing my podcasts and building an engaged listener base. These methods have helped me connect with listeners in a meaningful way, leading to ongoing conversations and audience growth.

I’ve personally used every tactic featured in this session and will include specific examples of how I promoted my episodes, the emails and social media posts I used, and how I maintained listener engagement over time. I've also coached my clients on how to use these methods in a way that feels comfortable for them.

These strategies are effective across any podcast niche and are designed to help you maximize the time, effort, and resources you put into your show.

Excerpts from this session:

Comments from people who have seen this session:

"The info was in short, quick bites. It was very easy to understand."

DR from Mouthy Broad Media

"I found that being genuine and not just trying to get likes/listeners is a better way to go about things."

Chip from Movement Radio

"I like the tip to listen to other podcasts in your area and comment."

Paul from The (Not Boring) Boring Small Business Bookkeeping and Accounting Podcast

"Steph's energy and enthusiasm is infectious."

James from Photography.co.uk

"I appreciate the tip of 'I'm an expert in my craft and NOT social media promotions.'"

Chris from Sonic Embassy

"The reassurance that this isn't an all or nothing task. Stay authentic and test things to see what works for you."

from The Remarkable Leadership team

"I really loved the numbered lists lists -- I took screenshots for later review. The way the lists were organized was also useful. Moreover, I really liked your encouraging attitude and positivity. It felt good to hear someone say the equivalent of 'start where you are' and made everything seem doable. And finally, I love your voice and how easy you are to listen to. It's like you were made podcasting -- such clear EVERYTHING."

Kim from Academic Insight Labs

"The fact that it started with most time intensive activities & ended with the simplest ways you can raise awareness. Some I'd heard of but others like donating to charity had never occurred to me. I also appreciated the bit about leaving the link to your content in your profile & simply interacting with people without pushing your content."

High Hopes from The Beacon ~Minecraft's Guiding Light